My original claim to fame was being the "guy who's good with computers" 💻. Years later I've made computing easier for over 40 million people around the UK 🇬🇧. I specialise in turning complex customer problems into business solution that deliver for business & product outcomes.
My original claim to fame was being the "guy who's good with computers" 💻. Years later I've made computing easier for over 40 million people around the UK 🇬🇧. I specialise in turning complex customer problems into business solution that deliver for business & product outcomes.
Hey there 👋🏼
· hola · hello · ciao · bonjour · aloha · 你好
So, what do I do?
So, what do I do?
So, what do I do?
UX/UI Design & Prototypes
Using tools like Figma, Framer and Axure, I create prototypes for user-testing and development-ready responsive screens for web and mobile platforms.
UX/UI Design & Prototypes
Using tools like Figma, Framer and Axure, I create prototypes for user-testing and development-ready responsive screens for web and mobile platforms.
UX Research & Discovery
With my research background, I am capable in conducting, analysing and delivering qualitative research and converting these into “how might we” statements for iteration.
UX Research & Discovery
With my research background, I am capable in conducting, analysing and delivering qualitative research and converting these into “how might we” statements for iteration.
Visual Storytelling
I strongly believe that the best way to communicate user needs is to tell stories. Using storyboards, customer maps, opportunity-solution trees, I focus all my work around customer stories.
Visual Storytelling
I strongly believe that the best way to communicate user needs is to tell stories. Using storyboards, customer maps, opportunity-solution trees, I focus all my work around customer stories.
UX Strategy
Building good customer experiences at scale requires a variety of skillsets. My superpower is in bringing all disciplines together under an experience strategy that delivers business outcomes.
UX Strategy
Building good customer experiences at scale requires a variety of skillsets. My superpower is in bringing all disciplines together under an experience strategy that delivers business outcomes.
Lectures & Public Speaking
My fervent belief is that designers don't sell UI or UX - they sell stories, dreams, ideas. I've ran projects, workshops and public speaking events in front of hundreds of people across large companies in the UK. I've further lectured the next generation of designers in the biggest digital design school in England.
Lectures & Public Speaking
My fervent belief is that designers don't sell UI or UX - they sell stories, dreams, ideas. I've ran projects, workshops and public speaking events in front of hundreds of people across large companies in the UK. I've further lectured the next generation of designers in the biggest digital design school in England.
Some of the tools in my Toolkit
Work
Work
Experience
Experience
Experience
Product Designer: Conversational AI
BT Group - EE
Nov 2023 — Present
Product Designer
BT GROUP - BT BUsiness
May 2022 — Nov 2023
Associate Lecturer of UXD
MMU - School of Digital Arts (Contract)
Sep 2021 — Jan 2023
User Experience Architect
Flutter International - Pokerstars
July 2021 — May 2022
UX Intern
Flutter International
Aug 2020 — June 2021
Web Designer
Freelance Projects
Mar 2018 — Aug 2019
Video Editor
Manchester Met University
June 2018 — Aug 2019
Copy Writer
Hexgen: A Digital Agency
Jun 2017 — Jan 2018
Education
Education
Education
MSC Human-Computer Interaction
Grade Distinction - University of York
Sep 2019 — Sep 2020
BSC Digital Media & Communications
First Class - Manchester Metropolitan
Sep 2016 — Jul 2019
Books that inspire my work
Books that inspire me
Books that inspire my work
Continuous Discovery Habits
Teresa Torres
Product Thinking
/21
Continuous Discovery Habits
/21
Escape the Build Trap
Melissa Perri
Product Thinking
/18
Escape the Build Trap
/18
Refactoring UI
Adam Wanthan & Steve Schoger
UI Design
/21
Refactoring UI
/21
Death by Screens
Ben Sauer
Presenting & Storytelling
/23
Death by Screens
/23
Sprint
Jake Knapp
Design Process
/16
Sprint
/16
UX Team of One
Leah Buley
Design Process
/13
UX Team of One
/13
Solving Product Design Exercises
Artiom Dashinsky
Design Process
/18
Solving Product Design Exercises
/18
Inspired
Marty Cagen
Customer thinking
/18
Inspired
/18
Empowered
Marty Cagen
People thinking
/20
Empowered
/20
Atomic Design
Brad Frost
UI Design
/18
Atomic Design
/18
Kind words
Kind words
“
[...] In the fast-paced and ever-evolving world of product design, having a professional like Ryan Southall on your side is invaluable. His unique blend of technical expertise, communication skills, and professionalism, combined with his selfless nature and hard-working ethos, make him an asset to any product design project. Ryan’s work speaks for itself, and we wholeheartedly recommend him for all your product design needs.
Matt Cleveland
Product Design Manager, BT Business
“
Working with Ryan was a joy. From pretty much the moment I met Ryan, I knew we'd do great work together. Ryan has energy, passion, and intelligence in abundance. He is a deep thinker, a skilled craftsperson and an engaging storyteller [...] I'm grateful to Ryan for the incredible impact he had on our team [...] If you ever get the chance to work with Ryan, hire him or watch him present his work - jump at it!
Adam Burges
Director of Design, PayPal
“
Ryan has not been in the conversation squad for a long time and is already owning it and quickly picking up the meaning of Gen AI and what it’s all about. [...] Some of our friends in business say he is “Wonder Kid” and I have to agree.
Michael Ho
Design Manager, EE Consumer AI
Kind words
“
[...] In the fast-paced and ever-evolving world of product design, having a professional like Ryan Southall on your side is invaluable. His unique blend of technical expertise, communication skills, and professionalism, combined with his selfless nature and hard-working ethos, make him an asset to any product design project. Ryan’s work speaks for itself, and we wholeheartedly recommend him for all your product design needs.
Matt Cleveland
Product Design Manager, BT Business
“
Working with Ryan was a joy. From pretty much the moment I met Ryan, I knew we'd do great work together. Ryan has energy, passion, and intelligence in abundance. He is a deep thinker, a skilled craftsperson and an engaging storyteller [...] I'm grateful to Ryan for the incredible impact he had on our team [...] If you ever get the chance to work with Ryan, hire him or watch him present his work - jump at it!
Adam Burges
Director of Design, PayPal
“
Ryan has not been in the conversation squad for a long time and is already owning it and quickly picking up the meaning of Gen AI and what it’s all about. [...] Some of our friends in business say he is “Wonder Kid” and I have to agree.
Michael Ho
Design Manager, EE Consumer AI