PROJECT SNAPSHOT
PROJECT SNAPSHOT
Making onboarding rewarding for PokerStars
Making onboarding rewarding for PokerStars
At this point in my career, I was the lead designer for the PokerStars deposit journey. While I delivered many improvements to the experience, one of my biggest impact deliveries was the redesign of the bonus journey for app. The problem I was trying to solve was that there was an inordinate number of new player accounts who were not applying their sign-up bonus. This investigation and redesign primarily addressed this part of the problem.
MY IMPACT ✨
My redesign contributed to a 59% increase in bonus applicants in onboarding
Real money account onboarding completion rate increased by 19%
ROLE
UX Architect
TYPE
Product Redesign
TEAM
Me
YEAR
2021
ROLE
UX Architect
TYPE
Product Redesign
TEAM
Me
YEAR
2021
At this point in my career, I was the lead designer for the PokerStars deposit journey. While I delivered many improvements to the experience, one of my biggest impact deliveries was the redesign of the bonus journey for app. The problem I was trying to solve was that there was an inordinate number of new player accounts who were not applying their sign-up bonus. This investigation and redesign primarily addressed this part of the problem.
MY IMPACT ✨
My redesign contributed to a 59% increase in bonus applicants in onboarding
Real money account onboarding completion rate increased by 19%
ROLE
UX Architect
TYPE
Product Redesign
TEAM
Me
YEAR
2021
Project Highlights ✨
Project Highlights ✨
I tested our end-to-end onboarding journey
As we had to simulate a customer signing up for the first time, I had to create a prototype version in Axure. Performing moderated user testing & thematic analysis, I determined the problems with the previous onboarding experience.
I tested our end-to-end onboarding journey
As we had to simulate a customer signing up for the first time, I had to create a prototype version in Axure. Performing moderated user testing & thematic analysis, I determined the problems with the previous onboarding experience.
I performed a full industry competitor analysis
I performed a full industry competitor analysis
This was to assess how the current landscape performs the onboarding journey. This was presented as an interactive prototype that you can use here.
This was to assess how the current landscape performs the onboarding journey. This was presented as an interactive prototype that you can use here.
I redesigned the IOS & Android first deposit experience
Working in an agile squad, I reworked the first deposit experience called "first cashier". This was optimised specifically for mobile platforms and first time users. Some of the ideation work I did can be seen in the image.
I redesigned the IOS & Android first deposit experience
Working in an agile squad, I reworked the first deposit experience called "first cashier". This was optimised specifically for mobile platforms and first time users. Some of the ideation work I did can be seen in the image.
What I redesigned 👇🏼
What I redesigned 👇🏼
Addressing banner blindness
Instead of the customer having to enter a deposit code, we built it into the onboarding flow. In user testing, I identified that customers were missing the bonus banner. This is a very common phenomenon called "banner blindness".
Addressing banner blindness
Instead of the customer having to enter a deposit code, we built it into the onboarding flow. In user testing, I identified that customers were missing the bonus banner. This is a very common phenomenon called "banner blindness".
Minimum deposit amount and bonus-applicable payment methods
In the web experience, there was no way to see which payment methods would be accepted for a bonus reward. Furthermore, minamum deposit was invisible to customers. These are addressed in the mobile version.
Minimum deposit amount and bonus-applicable payment methods
In the web experience, there was no way to see which payment methods would be accepted for a bonus reward. Furthermore, minamum deposit was invisible to customers. These are addressed in the mobile version.
Making money conversions simple
As PokerStars can be played in multiple different currencies, to enter certain tables you must have the specific currency that table is set to. This was not explained in the desktop experience. We take the time to explain in mobile.
Making money conversions simple
As PokerStars can be played in multiple different currencies, to enter certain tables you must have the specific currency that table is set to. This was not explained in the desktop experience. We take the time to explain in mobile.
Bonus summary that follows you around
Different bonuses have different amounts and methods required to claim. We created a bonus summary that follows the customer around so that the instructions to get the bonus is always available.
Bonus summary that follows you around
Different bonuses have different amounts and methods required to claim. We created a bonus summary that follows the customer around so that the instructions to get the bonus is always available.
Deep dive coming soon 🕓
Learn about the process, research and hypothesis behind this work
COMING SOON
COMING SOON