RYAN

SOUTHALL

A specialist product designer who uses data & outcomes to make complex products for human beings - currently working with generative ai for EE in Manchester, UK.

Video provided and owned by EE and Zag

RYAN

SOUTHALL

A specialist product designer who uses data & outcomes to make complex products for human beings - currently working with generative ai for EE in Manchester, UK.

Video provided and owned by EE and Zag

Work

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Work

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Case study available ✨

Designing the UK's first Generative AI Digital Assistant for EE

UX UI & Interaction Design

Design Sprints

UX Strategy

Multi-million £ cost save

Designing the UK's first Generative AI Digital Assistant for EE

Case study available ✨

Redesigning British Telecom's Business Internet Buying Experience

Design System

UX Research

UX UI Design

17% "Buy now" click-rate increase

British Telecom

Redesigning British Telecom's Business Internet Buying Experience

British Telecom

Redesigning British Telecom's Business Internet Buying Experience

Automating Broadband Orders for British Telecom

UX UI Design

Service Design

UX Strategy

7% automation = £84k cost save

British Telecom

Automating Broadband Orders for British Telecom

British Telecom

Automating Broadband Orders for British Telecom

Making onboarding rewarding for PokerStars

UX Research

UX UI Design

59% increase in bonus applicants

PokerStars

Making onboarding rewarding for PokerStars

British Telecom

Making onboarding rewarding for PokerStars

Professional Poker with one hand for PokerStars

UX Research

UX Design

68% adoption in casual

PokerStars

Professional Poker with one hand for PokerStars

PokerStars

Professional Poker with one hand for PokerStars